(248) 889-4253

New Carpet for Your Home
Dover Floor Covering Sells and Installs All Types of New Carpet
New Laminate Flooring
We Sell and Install Laminate Floors
Hard Wood Flooring
New Pre Finished Hardwood Flooring for Your Home
Ceramic Tile Flooring
Dover Floor Covering Carries All of the Top Sellers in Ceramic Tile

50% Off Sale

Carpet Blow Out Sale!

50% off selected styles of new carpetDoverSaleBadge1 118x168

Heavy duty solution dyed nylon carpet is on sale for half off! These are high end carpets that are selling for mid level prices. Call today to see samples of these specially priced new carpet styles in your home!

Because of high demand this sale has been extended through January 2018!


Free Padding

Free Padding


Carpet Cushion Image

 Get free 6 lb rebond pad with equal carpet purchase.

*Limitations apply. Call store for details.


Laminate Flooring Sale!


Laminate Flooring Sale!

Somerton II Chocolate Oak Laminate Flooring

Mohawk 12mm Laminate Flooring.

Real wood looks.
15 colors to choose from.
Laminate flooring installation available.
Call store for details!

$2.69 per sq. ft *



Ceramic Tile Sale

Ceramic Tile Sale!

Ceramic Tile on Sale

Sale on wood look ceramic tile.

$1.79 per sq. ft with ceramic tile installation purchase*

A Little Story of How Dover Floor Covering Got Started.

Jeff Dean, Owner of Dover Floor Covering

Jeff Dean, the owner of Dover Floor Covering, has been in the flooring business for over 34 years. He started out working for a small family owned home improvement company in Royal Oak MI named Curtis Paint and Linoleum. He worked in all of the home improvement areas including windows, paint and wallpaper but he especially liked working in the carpet, vinyl and hardwood flooring areas of the store (there was no laminate products at the time since it was 1977). He worked his was up from there.

After approximately 3 years there he moved into the New York Carpet World chain of flooring stores. He started out in sales where he won numerous awards for sales achievement. One day the district supervisor came to visit the store and said "I've been told that the reason why you sell so much carpet was because you love your customers and because of that, you spend too much time with each of them. We would like you to spend less time with them so that you can wait on more customers". Well that didn't go over too well with Jeff since he believed that his success with each customer was predicated upon the fact that he did love his customers and only wanted what was best for them and that took time. Needless to say, Jeff never changed his style of presentation!

Jeff went up the New York Carpet World system where he ended up managing some of the stores. Being a manager at NYCW trained Jeff in carpet inspections, customer relations, field testing, carpet installation inspections and many many more areas.

A world of experience in new carpet, hardwood, vinyl flooring and laminates!

After almost 21 years at NYCW, Jeff Dean needed another challenge in his life so he started his own carpet business (Dover Floor Covering). While Jeff was mulling over what type of flooring store he would like to start, whether a stand alone store or some type of "Shop at Home" flooring store, he started thinking about what the customers wanted the most. He remembered how he had gotten in hot water at NYCW because he had gone out to customers homes with carpet samples to make sure that their choice of carpet color would match their decor. They had wanted him to stay in the store where he could wait on more customers instead of being out at homes servicing his clients. To make a long story short, he chose to start a "Shop at Home" style floor covering company since that seemed to be what his customers wanted most (not to mention how much less it cost to start this type of company as opposed to a brick and mortar store).

Fast forward to today and Jeff has been going out to people's homes with carpet, hardwood, vinyl and laminate samples for over 15 years now. So with over 34 years experience in the flooring business you can say that Jeff has just about seen it all. With thousands of happy customers referring Jeff to new clients everyday, he is content in helping his customers to make the right flooring decisions. Let Jeff, with his myriads of years experience, help you with your flooring needs. He can find potential problems and deal with them before they become a huge problem. If you have any concerns he is happy to answer any question and solve any problem that you may have. You won't find experience like this at the big box stores or home centers.

What's it worth to you to have all this experience working for you? Just ask any of his past customers about how smooth things go during installation because Jeff makes sure (within reason of course) that everything is as it should be.

He gives all the glory to God in the name of Jesus Christ for his success and would like to thank each and every one of his existing clients without whom he would probably be digging ditches somewhere (just kidding) but he does truly appreciate every one of his existing customers and looks forward to taking care of all their flooring needs.

Cities We Serve

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White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


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Testimonial #1

Laminate Flooring Testimonial

"Thank you so very much for the wonderful job your team did on our master bedroom!  We just love our new carpet.  The cats also approve.  We just got back from Europe on Thursday.  It was such a joy to come home to our soft, luxurious new carpet.  It was truly a pleasure doing business with you...we will always recommend your company!  Thanks again."

Eric and Sandy

Testimonial #2

New Carpet Flooring Testimonial

"Your installer did a fine job with re-stretching my carpet!  And thank you so much for your generosity and please accept my sincerest gratitude."


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