Shop At Home

New Carpet for Your Home
Dover Floor Covering Sells and Installs All Types of New Carpet
New Laminate Flooring
We Sell and Install Laminate Floors
Hard Wood Flooring
New Pre Finished Hardwood Flooring for Your Home
Ceramic Tile Flooring
Dover Floor Covering Sells and Installs Ceramic Tile for Floors and Showers

Carpet Remnant! Only 300 sq ft left!



All the Rage Stainmaster Nylon Carpet 60% Off

New Stainmaster carpet being offered below cost! Patterned, short nap, twisted loop carpet in nylon 6,6 for extreme wearability!

Reg Price: $4.44 Sale

New price: $1.77 per sq ft*

Only 25 ft left! Learn more.


Multi-width Plank Flooring


Solid hickory hardwood flooring in random widths

Solid hickory hardwood flooring. This beautiful hickory wood flooring comes in random widths, 3/4" thick with a satin finish!

Call store for current pricing

We'll beat anybodies pricing on this product!


Anti Microbial for Carpets!


Phenix Microban compressed

Phenix carpets with Microban® help protect 24/7 against the growth of bacteria, mold and mildew, and remain 99% cleaner from bacteria and odors than untreated surfaces. We offer lots of different styles, colors and weaves of new carpet treated with Microban®

Learn More


Stainmaster Carpet Remnant Blow Out!



Curb Appeal Stainmaster Nylon Carpet Remant Blow Out Sale

New Stainmaster carpet being offered below our normal cost! Patterned, short nap, twisted loop carpet in nylon 6,6 for extreme wearability!

Reg Price: $4.44 Sale

New price: $1.79 per sq ft*

Hurry! While supplies last! Learn more.


A Little Story of How Dover Floor Covering Got Started.

Jeff Dean, Owner of Dover Floor Covering

Jeff Dean, the owner of Dover Floor Covering, has been in the flooring business for over 34 years. He started out working for a small family owned home improvementcompany in Royal Oak MI named Curtis Paint and Linoleum. He worked in all of the home improvement areas including windows, paint and wallpaper but he especially liked working in the carpet, vinyl and hardwood flooring areas of the store (there was no laminate products at the time since it was 1977). He worked his was up from there.

After approximately 3 years there he moved into the New York Carpet World chain of flooring stores. He started out in sales where he won numerous awards for sales achievement. One day the district supervisor came to visit the store and said "I've been told that the reason why you sell so much carpet was because you love your customers and because of that, you spend too much time with each of them. We would like you to spend less time with them so that you can wait on more customers". Well that didn't go over too well with Jeff since he believed that his success with each customer was predicated upon the fact that he did love his customers and only wanted what was best for them and that took time. Needless to say, Jeff never changed his style of presentation!

Jeff went up the New York Carpet World system where he ended up managing some of the stores. Being a manager at NYCW trained Jeff in carpet inspections, customer relations, field testing, carpet installation inspections and many many more areas.

A world of experience in new carpet, hardwood, vinyl flooring and laminates!

After almost 21 years at NYCW, Jeff Dean needed another challenge in his life so he started his own carpet business (Dover Floor Covering). While Jeff was mulling over what type of flooring store he would like to start, whether a stand alone store or some type of "Shop at Home" flooring store, he started thinking about what the customers wanted the most. He remembered how he had gotten in hot water at NYCW because he had gone out to customers homes with carpet samples to make sure that their choice of carpet color would match their decor. They had wanted him to stay in the store where he could wait on more customers instead of being out at homes servicing his clients. To make a long story short, he chose to start a "Shop at Home" style floor covering company since that seemed to be what his customers wanted most (not to mention how much less it cost to start this type of company as opposed to a brick and mortar store).

Fast forward to today and Jeff has been going out to people's homes with carpet, hardwood, vinyl and laminate samples for over 23 years now. So with over 40 years experience in the flooring business you can say that Jeff has just about seen it all. With thousands of happy customers referring Jeff to new clients everyday, he is content in helping his customers to make the right flooring decisions. Let Jeff, with his myriads of years experience, help you with your flooring needs. He can find potential problems and deal with them before they become a huge problem. If you have any concerns he is happy to answer any question and solve any problem that you may have. You won't find experience like this at the big box stores or home centers.

What's it worth to you to have all this experience working for you? Just ask any of his past customers about how smooth things go during installation because Jeff makes sure (within reason of course) that everything is as it should be.

He gives all the glory to God in the name of Jesus Christ for his success and would like to thank each and every one of his existing clients without whom he would probably be digging ditches somewhere (just kidding) but he does truly appreciate every one of his existing customers and looks forward to taking care of all their flooring needs.

Contact Us

Dover Floor Covering

White Lake, MI 48383


Why We're Better


  • In home flooring consultation for your convenience
  • Our installation crews are hand picked and of the highest quality
  • Family owned and operated
  • A Michigan based company (giving jobs to Michigan people)
  • Over 38 years experience in the floor covering business
  • Low overhead means lower prices to our customers
  • Customer satisfaction is our highest priority


Flooring Brands

Mohawk Flooring

Engineered Floors Carpet

Chelsea Plank Flooring Hardwood Flooring

Mohawk Solidtech LVP

Dream Weaver Carpet

Dixie Home Carpet

Phenix Logo

Smart Strand Carpet

Pentz Commercial Carpet

Brands We Carry

  • Engineered Floors
  • Mohawk
  • Dixie Home
  • Phenix Flooring
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit CardsWe accept American Express


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


See our page on Google

Review #1

Laminate Flooring Testimonial

"Thank you so very much for the wonderful job your team did on our master bedroom!  We just love our new carpet.  The cats also approve.  We just got back from Europe on Thursday.  It was such a joy to come home to our soft, luxurious new carpet.  It was truly a pleasure doing business with you...we will always recommend your company!  Thanks again."

Eric and Sandy

Review #2

New Carpet Flooring Testimonial

"Your installer did a fine job with re-stretching my carpet!  And thank you so much for your generosity and please accept my sincerest gratitude."


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