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New Carpet for Your Home
Dover Floor Covering Sells and Installs All Types of New Carpet
New Laminate Flooring
We Sell and Install Laminate Floors
Hard Wood Flooring
New Pre Finished Hardwood Flooring for Your Home
Ceramic Tile Flooring
Dover Floor Covering Carries All of the Top Sellers in Ceramic Tile

Free Carpet Installation!




Conqueror Nylon Carpet

Free installation on carpet purchased through the month of August, 2020*.

Hurry because this sale will not last long.


*Restrictions apply. Call store for details.

New Hardwood Flooring


Cafe Society French Roast Oak Hardwood Flooring

New engineered hardwood flooring style! This hardwood floor is 5" wide, comes in 4 colors and features rolled edges for a distinctive look!

$3.99 per sq ft.

Hurry because this sale will not last long. See all colors here.



Solid Hardwood Flooring Sale!


Whitewater Natural Hickory Hardwood Flooring

Solid hardwood flooring styles from Chelsea Plank Flooring! This hardwood flooring comes in a random width configuration. 3", 4", 5" installation pattern.

$6.99 per sq ft*

Hurry because this sale will not last long.


LVT Sale!


Bowman LVT Driftwood Grey

Sale on luxury vinyl tile. Mohawk Flooring's LVT comes in 14 unique colors with a beveled edge that creates a realisitic wood looking floor but with the water resistance of vinyl flooring.

$1.79 per sq. ft with LVT installation purchase*


TriextaMolecularStructureTriexta! (Smartstrand Carpet Yarn)

Mohawk's newest and hottest styles of carpet are made with the newest carpet yarn system Triexta (Smartstrand). The new classification, first since nylon was created in 1959, will help consumers differentiate PTT (Triexta or Smartstrand) from its polyester cousin, PET. Triexta is softer than nylon and inherently more stain resistant. Other manufacturers like StainMaster apply a treatment to the yarn systems to increase stain-resistant properties. With Smartstrand carpet yarn that process is not necessary.

Triexta (Smartstrand) is Stain Resistant

PTT (Triexta/ Smartstrand) is as colorfast as a solution dyed nylon which is one of the properties that contributes to it's unmatched stain resistance. Triexta is a high end carpet fiber that is durable and incredibly soft. In addition, Smartstrand carpet fibers have a built-in stain resistance that cannot be washed off, no matter how many times you vacuum or steam clean your carpet. As a result, most stains that would be a nightmare for polyester carpets are more easily cleaned with Smartstrand carpet fibers, which is why Smartstrand is considered kid friendly. In addition, Triexta (Smartstrand) is inherently mold and mildew resistant and is quick drying, making Triexta/ Smartstrand a better carpet alternative for those with allergies and asthma.

Triexta (Smartstrand) is Green

Triexta/ Smartstrand requires less energy to produce than nylon, thus lowering the carbon footprint of the final project. Additionally, the production of the polymer requires 30 percent less energy and emits 63 percent less Greenhouse gas than creating an equal amount of nylon. The lower energy usage in production means that one gallon of gasoline is saved with every seven yards of SmartStrand carpet fiber.

Triexta's Warranties are the Best!

Triexta/ Smartstrand comes with some of the very best carpet warranties in the business. Mohawk's SmartStrand yarn (Triexta) comes with lifetime warranties against stains, pet urine, soil and static. Smartstrand also comes with 20 year warranties against wear, texture retention, fading and manufacturing defects.

Triexta (Smartstrand) is Rated #1

SmartStrand received the highest satisfaction ratings related to all consumer criteria of maintenance and durability.

Cleaning CriteriaRated #1
Easy to Clean
Dirt Resistance
Odor Resistance
Protection against spills
Protections against stains
Durability CriteriaRated #1
Wear Resistance
Maintains original appearance
Protection from crushing or matting

All satisfaction scores based on a national survey of carpet buyers conducted by Brandware Research in October of 2011.


Contact Us

Dover Floor Covering

White Lake, MI 48383


Why We're Better


  • In home flooring consultation for your convenience
  • Our installation crews are hand picked and of the highest quality
  • Family owned and operated
  • A Michigan based company (giving jobs to Michigan people)
  • Over 38 years experience in the floor covering business
  • Low overhead means lower prices to our customers
  • Customer satisfaction is our highest priority


Flooring Brands

Mohawk Flooring

Engineered Floors Carpet

Chelsea Plank Flooring Hardwood Flooring

Mohawk Solidtech LVP

Dream Weaver Carpet

Dixie Home Carpet

Phenix Logo

StainMaster Logo

Smart Strand Carpet

Pentz Commercial Carpet

Brands We Carry

  • Engineered Floors
  • Mohawk
  • Dixie Home
  • Phenix Flooring
  • Stainmaster
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit CardsWe accept American Express


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


See our page on Google

Review #1

Laminate Flooring Testimonial

"Thank you so very much for the wonderful job your team did on our master bedroom!  We just love our new carpet.  The cats also approve.  We just got back from Europe on Thursday.  It was such a joy to come home to our soft, luxurious new carpet.  It was truly a pleasure doing business with you...we will always recommend your company!  Thanks again."

Eric and Sandy

Review #2

New Carpet Flooring Testimonial

"Your installer did a fine job with re-stretching my carpet!  And thank you so much for your generosity and please accept my sincerest gratitude."


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