Shop At Home

Dover Flooring Blog

May 5th, 2015


A Little Something Different From Beaulieu.....

With all of the new products out there in the floating floor space, here's a new one. Beaulieu has entered into the hard surface market with some offerings in the luxury vinyl plank flooring space and now has introduced a new product called Core Tec One. 

Core Tec One TarboroThe evolution of floating floors has gone like this (this list mainly includes mainstream products not niche products): laminate floors that you would glue together at the seams but would still float, then laminate floors that would click together. 

Another hard surface flooring segment includs luxury vinyl plank flooring. These are solid vinyl "plank" flooring that would be glued down like any other tile. The difference was the makeup of the vinyl flooring itself. Instead of being hard like VCT, vinyl plank flooring was pliable. Not stiff at all. Then came luxury vinyl plank flooring that would click together and wasn't glued down (I still have some serious concerns about this style of flooring. More on that later). 

Each of these styles of hard surface flooring had their strong points and weak points. For instance: If there were some moisture concerns in the area being covered with the new flooring then you really couldn't glue down the new hard surface flooring (because the adhesive will fail in areas where there is too much moisture and hence the flooring could start to peel up, buckle or curl at the corners). A click together floor may be the best bet for these areas. I do say "may". There are other concerns with areas that have moisture than just will the floor stay down (such as mildew issues...).

So, with all that being said, Beaulieu comes out with a new product that we mentioned above. Core Tec One. This is a hybrid type flooring in that it is constructed like a laminate floor but has a top layer of luxury vinyl tile. 

Core Tec One SpaltedThe advantages of this type of flooring are many:

1. Core Tec One is thick like a laminate. It has a locking system so it installs like a laminate floor. It's core is not made like laminate floor so it won't absorb water. It is considered a "waterproof" engineered floor. So you can install it in wet areas and you won't get any cupping, curling or buckling.
2. Since it is a floating floor you won't have to worry about adhesion failure (it can be installed in very wet areas)
3. With the core being thick and waterproof you don't have to worry about planks pulling apart (which is my main concern with floating, click together luxury vinyl plank flooring. The mills will tell you that the luxury vinyl plank click together floor is fine but I've seen too many vinyl click together flooring where the seams are pulling apart. Vinyl naturally expands and contracts. Just ask any vinyl siding man. They will tell you that when they install vinyl siding on a house that they can't nail it on tight because the siding needs room to expand and contract. In general, vinyl moves around so the same principal applies to solid vinyl plank flooring....). This is not a concern with Core Tec One.

So, to sum up, Core Tec One is a great floor for applications that you may normally install vinyl plank flooring. It works in areas with moisture concerns. It floats and won't pull apart. You don't need a moisture barrier with this floor. It can be installed over most any other hard surface flooring including wood floors, ceramic tile, vct, vinyl flooring, cement floors and any other structurally sound substrate.

Core Tec One. Something different. Check it out......


Dover Flooring Blog

April 7th, 2015


Why Shop at Home is Better


The shop at home flooring model as opposed to storefronts. Which is better?

Well, when I first started selling flooring back in 1977, there really wasn't any shop at home style of flooring store. We all worked retail hours (long hours, yikes) in a retail store format. Customers came in, picked out the flooring they liked and usually bought it. Sometimes customers would like to see the flooring in their homes (which was a really good idea) so we would take out some of their choices and see how they looked in the home. While we were there, we would measure the areas they wanted covered and inspect the job site.


When I went out on my own in 1997, I asked myself "what would be the best way to serve customers and keep my prices down?" I knew that seeing the flooring samples in the house was absolutely the best way to make the right flooring choice. Especially for colors. Colors can change shade for so many reasons. So, seeing the flooring samples in the home had to be the cornerstone of the service I would provide. Another benefit to a "Shop at Home" style of store would be low overhead. Low overhead allowed me to keep my prices down. This would save my customers money (another good thing, eh?).

One drawback to "shop at home" was the perceived idea that stores could carry a larger selection of flooring. So a "shop at home" store wouldn't be able to offer the selections that a store front could. There is a very well known company that has only 15 styles of carpet that they bring out (I won't mention any names but you know who you are......). Their selection is very limited. We here at Dover Floor Covering carry over 75 different styles of carpet, the whole Mohawk hardwood flooring line, the whole Mohawk laminate flooring line, Congoleum's vinyl and just a few (15 maybe) styles of ceramic tile (the main reason for this is that ceramic weighs so much that it weighs my van

Another way to combat the perception that a "Shop at Home" floor covering store doesn't have the selection is to have a couple of flooring distributors on hand. There are very rare times (and it really is very rare) that we don't have a flooring selection that the customer really likes. When this happens we will visit our flooring distributors. They have every flooring selection available under the sun. They will have up to 4 times the selection of a retail flooring store! After ascertaining exactly what style, color and type of flooring our potential customer wants, we will visit our distributor and find a couple of choices that will match their preferences exactly. We will then go back out to our customers house with the new selections. This will invariably do the trick 99.5% of the time. So now we have low overhead, unlimited selections and fantastic customer service. After all, who makes house calls these days?

So if the "Shop at Home" flooring store model has the lowest overhead equating to the lowest prices (95% of the time anyways.....), unlimited selection  and unparalleled service (being in your own home where you will see the flooring in it's natural lighting and not under fluorescent lights) then we think it is the absolute best method of shopping for flooring.

Full disclosure: I worked in retail flooring for the first 20 years of my adult life in a storefront. Now I work in a "Shop at Home" retail style of flooring store. I've been in both so I feel qualified to compare the two. I chose the "Shop at Home" style of flooring store for the above reasons. I feel this type of flooring store has the most benefits to the consumer. Now that I've made that choice I guess I'm probably But my reasoning is sound non the less.......

Contact Us

Dover Floor Covering

White Lake, MI 48383

248-889-4253 Office

248-505-4648 Cell

Brands We Carry

  • Engineered Floors
  • Mohawk
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit Cards


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


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Review #4

Wood Flooring Testimonial

Jeff Dean of Dover Floor Covering is a great professional floor person and has great installers too! We had him install beautiful Chelsea plank flooring in American Cherry 3", 4" and 5" wide random width patterns in our home on Vero Drive in Highland and he did our upstairs bedrooms and loft in carpeting too. In our condo in Fenton we have Mohawk's Eucalyptus in 5" wide planks with green natural renewable materials. We love this floor! Wears well and is a hand scraped style and looks like Cherry or Mahogany! Jeff is courteous and on time and does his best to get in and done with quality and savings for you! I have referred him to many clients as I am a realtor in the White Lake, Milford and Highland areas.

Cyndi Robinson
Real Estate One

Review #5

Pattterned Carpet Flooring Testimonial


Dear Jeff, just wanted to thank you again for the wonderful job on our wood flooring. Jeremy and the crew were exceptional. If your are in the area sometime would love for you to see the finished job (after all the moldings and casings were painted). We hope to replace our kitchen flooring next year, if we do, we will definitely call you. Thank you again.

Sam and Judy

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