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New Stainmaster Carpet Style: Beale Street

Beale Street Stainmaster CarpetIntroducing Beale Street by Phenix, carpet with luster that pairs well with a range of décor. STAINMASTER® carpet is durable, stain and soil resistant, and easy to clean carpet made from 100% SuperiaSD® Solution Dyed BCF Nylon 6,6.  Beale Street is available in 16 unique colors, and these products offer a lifetime warranty covering stain, soil, static shock and pet urine stains.

New Carpet Features & Warranties

Stainmaster Pet ProtectManufacturing Defects: 2 Year Limited Warranty
Stain Resistance: Lifetime Limited
Soil Resistance: Lifetime Limited
Texture Retention: 20 Year Limited
Abrasive Wear: 20 Year Limited

Carpet Installation

Dover Floor Covering provides high quality carpet installation for any new carpet purchased. This particular style of carpet is difficult to install because it is made with a looped contruction and low profile. Looped carpet woven in a lower profile can show seams more than cut pile carpets woven in a loose, higher pile. Advocate requires a top end carpet installation crew that will install the carpet according to mill standards to minimize showing of seams (and to minimize peaking). Also, this carpet requires seam sealing and power stretching to ensure peak performance. We here at Dover Floor Covering only install new carpet according to mill standards and will not cut corners. That is our promise to our customers. We will install it right!

16 Designer Colors to Choose From!


Call today for your in home consultation. 248-505-4648

Contact Us

Dover Floor Covering

White Lake, MI 48383


Why We're Better


  • In home flooring consultation for your convenience
  • Our installation crews are hand picked and of the highest quality
  • Family owned and operated
  • A Michigan based company (giving jobs to Michigan people)
  • Over 38 years experience in the floor covering business
  • Low overhead means lower prices to our customers
  • Customer satisfaction is our highest priority


New Carpet Brands

Engineered Floors

Mohawk Carpet

Phenix Logo

StainMaster Logo

Smart Strand Carpet

Dream Weaver Carpet

Pentz Logo Commercial Carpet

Brands We Carry

  • Engineered Floors
  • Mohawk
  • Dixie Home
  • Phenix Flooring
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit CardsWe accept American Express


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


See our page on Google

Review #4

Wood Flooring Testimonial

Jeff Dean of Dover Floor Covering is a great professional floor person and has great installers too! We had him install beautiful Chelsea plank flooring in American Cherry 3", 4" and 5" wide random width patterns in our home on Vero Drive in Highland and he did our upstairs bedrooms and loft in carpeting too. In our condo in Fenton we have Mohawk's Eucalyptus in 5" wide planks with green natural renewable materials. We love this floor! Wears well and is a hand scraped style and looks like Cherry or Mahogany! Jeff is courteous and on time and does his best to get in and done with quality and savings for you! I have referred him to many clients as I am a realtor in the White Lake, Milford and Highland areas.

Cyndi Robinson
Real Estate One

Review #5

Pattterned Carpet Flooring Testimonial


Dear Jeff, just wanted to thank you again for the wonderful job on our wood flooring. Jeremy and the crew were exceptional. If your are in the area sometime would love for you to see the finished job (after all the moldings and casings were painted). We hope to replace our kitchen flooring next year, if we do, we will definitely call you. Thank you again.

Sam and Judy

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