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Laminate Flooring Installation

  • Beaulieu Laminate Flooring

    New visuals from Engineered Flooring.

  • Dover Floor Covering Shop at Home

    Carpet Installation and Hardwood Flooring! Shop in Your Own Home!

    Updated September 1st, 2021

    Is your carpet looking old, worn and matted down? How about your kitchen flooring? We here at Dover Floor Covering feature all of the newest styles in floor covering including new carpet, hardwood flooring, vinyl flooring, ceramic tile, waterproof flooring, LVT and laminate flooring. Shop for flooring in the comfort of your own home! Dover Floor Covering's mobile showroom on wheels saves time, money and gas. From the comfort of your home you can browse through a myriad of flooring samples making it easy to match your decor in your home's natural lighting.

    From soft carpet to new hardwood flooring, that offer beauty and durability, to laminate flooring, ceramic tile and vinyl flooring, Dover Floor Covering has you covered.

    Jeff Dean Owner of Dover Floor CoveringNew soft carpet styles by Phenix Flooring and Dixie Home are featured for your living room, dining room, bedrooms and hallways. We also carry Phenix's newest styles of carpet with Microban Technology! Beautiful new LVT (luxury vinyl tile), LVP (luxury vinyl planks) and other vinyl products are perfect for your kitchens, bathrooms and entry ways. Stylish ceramic tile is a durable addition to any master bath, kitchen, entry or mud room. New, improved and upgraded laminate floors can be installed or purchased separately for the do-it your selfer.

    We Will Not be Undersold on New Carpet or Hardwood Flooring!

    Because of our low overhead, we can meet or beat most every price on new flooring! We understand that in the current economy, lower flooring prices are more important than ever. But not only low prices but great value. We only use highly qualified flooring installation crews that are hand picked. You no longer have to "hope" you get a good installer from one of the big box stores. You can know that you will get our best flooring installation crew for your home improvement project. Call today for your in home consultation. 248-505-4648.

    Carpet Installation

    Dover Floor Covering provides some of the best styles, colors and prices on new carpet. With our low overhead, Dover Floor Covering is dedicated to passing along those savings to our customers! Our company vans are jam packed with enough new carpet samples to fill a small carpet store. We have a large selection of carpet styles that include designer multi-toned cut pile carpets, fashionable berbers, textured weaves, level looped carpet, patterned carpet and more! We also carry every different carpet yarn available. We have nylon carpets, solution dyed nylon carpets, polyester, Smartstrand, olefin and more.

    We take great pride in our carpet installation services. Dover Floor Covering only uses high quality carpet installation crews. Our promise to you is to be on the job site on your scheduled installation day. We will be on time and will perform the carpet installation in a professional manner.

    Hardwood Floor Installation

    Hardwood flooring will add beauty, performance and value to your home. Dover Floor Covering carries a variety of hardwood flooring including: engineered hardwood flooring and solid hardwood flooring. Some of the hardwood species we carry are: oak hardwood flooring, maple, hickory, American cherry, ash, birch, walnut, Brazilian Cherry and lots more. The hand rubbed oil finished hardwood floors are a must see. 

    Dover Floor Covering also provides high quality hardwood floor installation. We can install solid hardwood flooring, engineered hardwood flooring or click together floating hardwood flooring. Nail down, staple down, glue down or click, hardwood floor installation is what we specialize in. Call today for an in home consultation.

    Vinyl Flooring, Ceramic Tile and Luxury Vinyl Tile

    Dover Floor Covering also carries sheet vinyl flooring, ceramic tile, LVT and most every type of flooring available for residential installation. We also carry the new waterproof flooring. This type of flooring is under the LVT banner and is great for wet areas in the home. Areas such as basements, laundry rooms, mud rooms, kitchens and any other room in the home where water may be an issue. Vinyl installation and tile floor installation can also be provided.

    We Are a Locally Based Flooring Company!

    We serve the fine communities of White Lake, Highland, Milford, Bloomfield Hills, Brighton, Clarkston, Northville, Commerce, Davisburg, Holly, Walled Lake, Wixom, Novi, West Bloomfield, Waterford, Hartland, South Lyon, Oakland County and many, many more.


  • Reclaimed Chic

  • Reclaimed Chic Laminate Flooring

    Laminate Flooring

    Reclaimed Chic Laminate Flooring

    Mohwak Flooring has designed a reclaimed flooring visual with this laminate flooring. Reclaimed Chic laminate flooring comes in 3 rustic colors and features a hand scraped look with deep graining. It has a textured surface with registered embossing. This laminate floor only comes in the oak species of wood.



    Call today for your in home consultation. 248-889-4253

  • RevWood Plus Castlebriar

    RevWood Plus Castlebriar

    All pet Mohawk HydroSeal Logo 51x51Uniclic 152x51made in the usa 140x57Floor Score Certified 51x51Carb 2 Compliant 51x51

    • Limited lifetime residential warranty
    • Lifetime waterproof warranty
    • 5 year medium commercial wear warranty
    • Embossed in register
    • GenuEdge Technology
    • AC4 wear rating
    • 10mm thick
    • Wide width planks
    • Waterproof
    • Floor Score Certified
    • Made in the USA
    • Realistic visuals
    • TSCA Title VI compliant

    Call today for your in home consultation. 248-505-4648

  • Some Stuff on Laminate Flooring

    Dover Flooring Blog

    February 14th, 2015


    Some Stuff on Laminate Flooring.....


    Laminate flooring is a hard surface flooring that has a lot of uses. You can use it in kitchens, laundry rooms, entry ways, living rooms......really any room in the house (maybe better not in full bathrooms, too much water potential).

    It has a very hard surface with a melamine wear layer. Very scratch resistant and dent resistant. You can scratch a laminate flooringLaminate Flooring 250x318 surface if you try hard enough (don't try this at You can hit the floor with a hammer and not leave a mark. Whereas hardwood flooring will scratch and dent. Try hitting a hardwood floor with a hammer and see the results. Walk inside from the outside on a hardwood floor and see how the floor will in time start showing lots of scratches and wear and tear. A laminate floor will hold up better to this type of abuse than hardwood flooring.

    Laminate floors have come a long way when it comes to water resistance. In the old days (maybe 20 years ago) laminate floors were very susceptible to moisture. Now most laminate floors are treated for water resistance and will stand up to water (a flood, a water leak under the sink or a washer overload will put enough water on and under the floor that you will probably still get swelling and cupping that will ruin the floor). Water resistant but not water proof, remember that.

    Laminates are marketed for the DIY market. Most people that are handy can install this type of floor which can save you money. Professional installation is still the best way to go but you can still install this floor yourself. Unlike vinyl flooring or ceramic tile which are much harder for the do-it-yourselfer to do.

    The visuals in laminate flooring have improved over the years also. They have a very lifelike look to them these days. Some of the older laminate styles looked unreal. They looked fake. Not so some of the newer styles. They look real and you can hardly tell some of them from the real thing.

    Laminates have a niche in the flooring industry these days and can be a great addition to any home.

  • Stuff About Flooring Installation

    Dover Flooring Blog

    November 1st, 2014


    Stuff About Flooring Installation...


    Well, it seems like the average consumer assumes that all installations are the same. That the installation crew that you get from the big box stores (and you know who you are!!) are of the same quality as you will get from a dedicated flooring company. The consumer feels that the installation you get for $97 for the whole house (or $37 or free for that matter) is of the same exact quality that the mom and pop store will provide. And you can't be farther from the truth!!!


    While the big box stores will negotiate the price of their labor down to the bare minimum with their installation crews, the mom and pop stores are busy finding the absolute best installation contractors they can and are willing to pay top dollar for them. After all, we know that a botched installation can follow us through non referrals for a long time. We know that the new flooring job is only as good as the installation of that new floor. 

    We can be the absolute best when it comes to the flooring products we carry, the flooring knowledge we have and the prices we offer but if our installation crew botches the job then we are nothing. Nobody will ever come back to us if we screw up the job at the installation level. 

    So it is imperative for us smaller flooring companies to have the absolute best, knowledgeable and reliable flooring installers we can find. Trust me, you get what you pay for when it comes to good, honest, capable, reliable and high quality flooring installers. And when you're paying $97 for installation (or less) "THAT'S WHAT YOU'RE GETTING"! A $97 installation company!

    Good flooring companies will value their installation crews and pay them accordingly. Not so good flooring companies will try to find the cheapest installation crews around and pay them accordingly. Now, who would you rather have installing new flooring in your home? 

    All flooring installations are NOT the same. Nuff said.......

Contact Us

Dover Floor Covering

White Lake, MI 48383


Brands We Carry

  • Engineered Floors
  • Mohawk
  • Dixie Home
  • Phenix Flooring
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit CardsWe accept American Express


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


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Review #4

Wood Flooring Testimonial

Jeff Dean of Dover Floor Covering is a great professional floor person and has great installers too! We had him install beautiful Chelsea plank flooring in American Cherry 3", 4" and 5" wide random width patterns in our home on Vero Drive in Highland and he did our upstairs bedrooms and loft in carpeting too. In our condo in Fenton we have Mohawk's Eucalyptus in 5" wide planks with green natural renewable materials. We love this floor! Wears well and is a hand scraped style and looks like Cherry or Mahogany! Jeff is courteous and on time and does his best to get in and done with quality and savings for you! I have referred him to many clients as I am a realtor in the White Lake, Milford and Highland areas.

Cyndi Robinson
Real Estate One

Review #5

Pattterned Carpet Flooring Testimonial


Dear Jeff, just wanted to thank you again for the wonderful job on our wood flooring. Jeremy and the crew were exceptional. If your are in the area sometime would love for you to see the finished job (after all the moldings and casings were painted). We hope to replace our kitchen flooring next year, if we do, we will definitely call you. Thank you again.

Sam and Judy

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