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New Carpet for Your Home
Dover Floor Covering Sells and Installs All Types of New Carpet
New Laminate Flooring
We Sell and Install Laminate Floors
Hard Wood Flooring
New Pre Finished Hardwood Flooring for Your Home
Ceramic Tile Flooring
Dover Floor Covering Carries All of the Top Sellers in Ceramic Tile

Engineered Hardwood Flooring



Vintage Elements Armor Oak Hardwood Flooring

New engineered hardwood flooring styles from Mohawk! This hardwood floor is 7" wide, comes in 7 colors and has pillowd edges for a distinctive look.

$3.99 per sq ft.

Hurry because this sale will not last long. See all colors here.


Multi-width Plank Flooring


Vintage View Iron Birch Engineered Hardwood Flooring

Engineered hardwood flooring from Mohawk Industries! This hardwood floor comes in multiple widths, 4 colors and features hand scraped edges foe a distinctive look!

$3.99 per sq ft.

Hurry because this sale will not last long. See all colors here.


Solid Hardwood Flooring Sale!


Terevina Country Natural Hickory Hardwood Flooring

New solid hardwood flooring styles from Mohawk! This hardwood flooring comes in 7 colors and 2 different widths (5" & 3").

$4.99 per sq ft*

Hurry because this sale will not last long. See all colors here.


Ceramic Tile Sale


Ceramic Tile on Sale

Sale on wood look ceramic tile.

$1.79 per sq. ft with ceramic tile installation purchase*

Carpet Installation and Hardwood Flooring! Shop in Your Own Home!

Updated November 12th, 2018

Is your carpet looking old, worn and matted down? How about your kitchen flooring? We here at Dover Floor Covering feature all of the newest styles in floor covering including new carpet, hardwood flooring, vinyl flooring, ceramic tile, waterproof flooring, LVT and laminate flooring. Shop for flooring in the comfort of your own home! Dover Floor Covering's mobile showroom on wheels saves time, money and gas. From the comfort of your home you can browse through a myriad of flooring samples making it easy to match your decor in your home's natural lighting.

From soft carpet to new hardwood flooring, that offer beauty and durability, to laminate flooring, ceramic tile and vinyl flooring, Dover Floor Covering has you covered.

Jeff Dean Owner of Dover Floor CoveringNew soft carpet styles by Beaulieu of America and Mohawk are featured for your living room, dining room, bedrooms and hallways. We also carry Mohawk's newest carpet yarn style Triexta! (Smartstrand). Congoleum vinyl products are our preferred cushioned products for kitchens, bathrooms and entry ways. Mohawk ceramic tile is a beautiful addition to any master bath, kitchen, entry or mud room. Laminate floors can be installed or purchased separately for the do-it your selfer.

We Will Not be Undersold on New Carpet or Hardwood Flooring!

Because of our low overhead, we can meet or beat most every price on new flooring! We understand that in the current economy, lower flooring prices are more important than ever. But not only low prices but great value. We only use highly qualified flooring installation crews that are hand picked. You no longer have to "hope" you get a good installer from one of the big box stores. You can know that you will get our best flooring installation crew for your home improvement project. Call today for your in home consultation. 248-889-4253.

Carpet Installation

Dover Floor Covering provides some of the best styles, colors and prices on new carpet. With our low overhead, Dover Floor Covering is dedicated to passing along those savings to our customers! Our company vans are jam packed with enough new carpet samples to fill a small carpet store. We have a large selection of carpet styles that include designer multi-toned cut pile carpets, fashionable berbers, textured weaves, level looped carpet, patterned carpet and more! We also carry every different carpet yarn available. We have nylon carpets, solution dyed nylon carpets, polyester, Smartstrand, olefin and more.

We take great pride in our carpet installation services. Dover Floor Covering only uses high quality carpet installation crews. Our promise to you is to be on the job site on your scheduled installation day. We will be on time and will perform the carpet installation in a professional manner.

Hardwood Floor Installation

Hardwood flooring will add beauty, performance and value to your home. Dover Floor Covering carries a variety of hardwood flooring including: engineered hardwood flooring and solid hardwood flooring. Some of the hardwood species we carry are: oak hardwood flooring, maple, hickory, American cherry, ash, birch, walnut, Brazilian Cherry and lots more. The hand rubbed oil finished hardwood floors are a must see. 

Dover Floor Covering also provides high quality hardwood floor installation. We can install solid hardwood flooring, engineered hardwood flooring or click together floating hardwood flooring. Nail down, staple down, glue down or click, hardwood floor installation is what we specialize in. Call today for an in home consultation.

Vinyl Flooring, Ceramic Tile and Luxury Vinyl Tile

Dover Floor Covering also carries sheet vinyl flooring, ceramic tile, LVT and most every type of flooring available for residential installation. We also carry the new waterproof flooring. This type of flooring is under the LVT banner and is great for wet areas in the home. Areas such as basements, laundry rooms, mud rooms, kitchens and any other room in the home where water may be an issue. Vinyl installation and tile floor installation can also be provided.

We Are a Locally Based Flooring Company!

We serve the fine communities of White Lake, Highland, Milford, Bloomfield Hills, Brighton, Clarkston, Northville, Commerce, Davisburg, Holly, Walled Lake, Wixom, Novi, West Bloomfield, Waterford, Hartland, South Lyon, Oakland County and many, many more.


  Flooring Blog

April 13th, 2019


Random thoughts on carpet padding.....

Carpet padding. Carpet cushion. You know, the stuff that goes under your living room carpet. It's not just to make your carpet feel softer and cushier. Padding has a distinct function....


Carpet cushion does make your carpet feel softer and nicer. It is one of it's functions. Another function of carpet cushion is to support the wear and resilience factors of your carpet. I've heard from people for years that the pad is more important than the carpet. That as long as you get a good pad then everything will be great. In my experience, you will get a better overall job if you buy comparable pad to comparable carpet.


What I mean by this is this: if you were to buy a cheap carpet and a great pad then you will still have carpet that will wear out in 5 years but the pad will still be good. You've overbought on your pad. The job will still only be a 5 year job. On the other hand, if you buy a great 25 year carpet and a cheap pad then the pad will not support the wear characteristics of the carpet. The carpet will wear out prematurely because the pad isn't good enough.

 How does pad protect carpet? The pad acts like a shock absorber. It takes the wear off the tips of the carpet yarns. It helps cut down on abrasion from the bottom of your feet/ shoes. It helps the carpet move with each step you take so as to reduce the abrasive rubbing that you would get with no pad or cheap pad.


So a good pad is important but not more important than the quality of carpet you purchase. If you have budgeted $10.00 per sq. yard to spend on carpet and pad, then buying a $5.00 per sq. yard carpet and a $5.00 per sq. yard pad will give you a lousy carpet and a great pad. Not the correct way to spend your $10.00 per sq. yard. You would be better off spending $7.00 per sq. yard on the carpet and $3.00 per sq. yard on the pad. This combination would provide you with the best and longest lasting solution. Your pad's not a great pad but good enough in this case.


A good pad is important and you should buy a good pad with every new carpet you purchase but a good pad is not a substitute for a good quality carpet! A good pad will allow the carpet to perform in the way it was designed to perform. Lousy carpet will still be lousy even over a great carpet pad. A great carpet will be great with a good pad underneath.


Nuff said? I think so.....


Contact Us

Dover Floor Covering

White Lake, MI 48383

248-889-4253 Office

248-505-4648 Cell

Why We're Better


  • In home flooring consultation for your convenience
  • Our installation crews are hand picked and of the highest quality
  • Family owned and operated
  • A Michigan based company (giving jobs to Michigan people)
  • Over 38 years experience in the floor covering business
  • Low overhead means lower prices to our customers
  • Customer satisfaction is our highest priority


Flooring Brands

Mohawk Flooring

Engineered Floors Carpet

Chelsea Plank Flooring Hardwood Flooring

Mohawk Solidtech LVP

Dream Weaver Carpet

Dixie Home Carpet

Smart Strand Carpet

Pentz Commercial Carpet

Brands We Carry

  • Engineered Floors
  • Mohawk
  • Chelsea Plank Flooring
  • Armstrong
  • Horizon
  • Aladdin
  • Congoleum
  • and many more

Cities We Serve

We accept mastercardWe Accept Visa Credit CardsWe Accept Discover Card Credit Cards


White Lake • Highland • Milford • Hartland • Wixom • New Hudson • Walled Lake • Northville • Plymouth • South Lyon • Salem • Novi • Commerce • Waterford • Keego Harbor • West Bloomfield • Bloomfield Hills • Clarkston • Commerce Township • Brighton • Howell • Auburn Hills • Lake Orion • Oxford • Davisburg • Fenton • Holly Oakland County • Livingston County


See our page on Google+local

Review #1

Laminate Flooring Testimonial

"Thank you so very much for the wonderful job your team did on our master bedroom!  We just love our new carpet.  The cats also approve.  We just got back from Europe on Thursday.  It was such a joy to come home to our soft, luxurious new carpet.  It was truly a pleasure doing business with you...we will always recommend your company!  Thanks again."

Eric and Sandy

Review #2

New Carpet Flooring Testimonial

"Your installer did a fine job with re-stretching my carpet!  And thank you so much for your generosity and please accept my sincerest gratitude."


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